little miss mighty.
Brief: Define a content marketing strategy and make a digital product for a major brand. I chose girls' clothing store Justice as my brand.
Problem: 98% of young girls say they feel pressure from external sources to look a certain way. Girls, on average, are only 9 years old when their self esteem peaks. 7 out of 10 of these girls feel like they aren't good enough. This creates a lack of confidence and self-worth that could follow them to adulthood.
Solution: Provide girls with empowering, relatable, and realistic role models to remind them of all that they can accomplish.
Little Miss Mighty is a blog dedicated to highlighting ordinary girls doing extraordinary things.
